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O'Neal - 50 Years Faster
Since the first development of the motor sport in the 60s, O'Neal has been one of the pioneers
and trailblazers in the field of motocross clothing. Jim O'Neal himself has been a passionate MX rider
since the birth of this sport. Jim and his buddies craved for better outfits precisely designed
following their needs. And it's exactly the desire for better performance that encouraged Jim - he
wanted his friends and himself to reach higher goals. For the same reason, O'Neal decided to step in the
mountain bike market in the late 80s and offer items in Europe and in the USA.
Since the beginning, product development has always been a central aspect of the O'Neal philosophy.
O'Neal took inspiration from the bikes and the tracks that people used to ride in order to perfectly adapt his products to them.
O'Neal has always focused on innovative production processes and materials to ensure all
riders the support and safety they need to push forward the limits of what is possible.
O'Neal had the first approach to mountain bike in the 80s with the introduction to the market of the
brand AZONIC and the first product line entirely dedicated to MTB with clothing, protections and bike accessories.
The sport kept developing and the riders kept pushing themselves and their bikes over the limits to reach higher levels.
O'NEAL's engagement in mountain bike, together with his commitment to product development, had great success.
They can affirm with pride that they helped the sport growing in entourage and popularity.
Even if the focus on the needs of enduro and trail riding is constantly growing, O'Neal never forgets
his roots in downhill and freeride, and the adjustments to his product selection mirror this develpoment.
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