Founded in 1985 by Charles Cole with the invention of the first sticky rubber sneaker did Five Ten grew rapidly and became in the 80's one of the brands to watch for climbers and bold ascents enthusiasts. But Five Ten, its name derived from the Yosemite Decimal System, did not only take over the climbing sports with its shoes.
The Californians also entered the bike market in the early 2000's by manufacturing shoes for Intense Cycles. With the success of the downhill mountainbike racers Sam Hill, Chris Kovarik and Nathan Rennie Five Ten started their flat pedal revolution. Sam Hill won in his first pair of flat pedal Five Ten shoes in 2002 the Junior World Championships, Chris Kovarik demolished the whole downhill field in his pair of Five Ten Stealth rubber shoes.
Just like in climbing sports the reason for the ongoing success of Five Ten riders is due to the exceptional rubber mixture and the high-friction of the shoes. The knowledge gained did help Five Ten to dominate ascents like descents in the last decades. And Five Ten even managed to expand their range of application areas by introducing new rubber compounds, which didn't remain hidden. Greg Minnaar, Gee Atherton, Danny McAskill, Andreu Lacondeguy are only some of the downhill and freeride guys who were able to succeed in the last years in different cycling competitions in their Five Ten Kestrel, Freerider, Freerider Contact or Impact shoes.