It’s no coincidence that Bell is both synonymous with speed and fantastic helmets. Born in California in the 1950s, Bell founder Roy Richter built a whole industry that anticipated the unmet needs of people with high speed demands. As one of the first players in the industry, Bell set significant standards in terms of safety. Hardly any helmet in the world has been copied as often as the Bell helmet.
Roy Richter has spent his life pushing the boundaries of what is possible – and his unlimited spirit has been Bell’s guide for nearly 60 years, earning the admiration, trust and loyalty of generations of champions. The brand’s most famous riders are no less than: Steve McQueen, Burt Munro and the legend Mr. Evel Knievel – the man wo broke 433 bones. Also living motocross legends swear by the high-end brand, such as Eli Tomac, Robbie Maddison and many others. Mountain bikers and downhillers like Aaron Gwin, Steffi Marth and many more also trust in the best helmet technology.