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Data Privacy Statement

Data Privacy Statement

We attach maximum importance to protecting your data and safeguarding your privacy. Therefore, we provide information below regarding collection and use of personal data while using our website.

Anonymous data collection

You can visit our websites without having to provide any personal details. We do not save any personal data in this connection. In order to improve our offer, we evaluate only the statistical data, which does not allow any inference of your personal details.

Data Security

During order processing, your personal data is encrypted via 128 bit SSL v3, RSA with 1024 Bit. Credit card data is not stored but directly collected and processed from our payment services provider PAYONE GmbH & Co. KG.

We employ technical and organisational measures in order to safeguard our website and other systems against loss, destruction, access, changes or the distribution of your data by unauthorised persons. The access to your customer account is possible only after input of your personal password. We ask you to handle your login data with care and close the browser window after you are finished with the communication, especially when using the computer together with others.

Collection and processing while using the contact form

When using the contact form, we collect personal data (particulars of personal or objective relationships of a particular or definable natural person) only within the scope provided by you. We use your email address only for processing your request. Your data is deleted subsequently if you do not approve of the further processing and use.

Collection, processing and use of personal data

We collect personal data (particulars of personal or objective relationships of a particular or definable natural person) only within the scope provided by you.
Your personal data is processed and used for completing and processing your order and also for processing your requests.
After the contract is processed completely, all the personal data is first saved taking into account the retention periods under fiscal and commercial law and then deleted after the expiry of the deadline, if you have not approved of the further processing and use.

Individual Advertising

The information we collect from you helps us personalize and continually improve your shopping experience and to better customize visits to the site. The data provided and automatically generated by you is used to customize the advertising to match your personal preferences and interests. For this purpose, we utilize information made available by receipt and read receipts of emails, logins, email addresses, pass words, information about computers, internet connections, operating systems, order history, service history, date and time of your visit or products that you have been viewing.

This information will solely be used in a pseudonymised manner. Analysing and evaluating your information, allows us to improve our website and internet services as well as customize our advertising to match your preferences. This means to display advertising for products that may be of interest to you. It's our goal to make our advertisement more interesting and beneficial for you. This can be achieved by analysing and evaluating the pseudonymised information provided by you so that you won't receive completely randomized advertising. Instead we can send you advertising like newsletters and product recommendations via e-mail or mail, that match you interests. Therefore we also use the information which of our newsletters you have opened, to avoid sending you unnecessary e-mails.

If you don't want to receive personalised advertisement you can always object all or any of the above mentioned actions. You can do so by sending a notice in text form (e.g. a letter or email). We will use your email address for our own advertising purposes until you unsubscribe from our newsletter. You can unsubscribe at any time.

Lottery, market and opinion research

In the case of lotteries that may be held, we will use the data for the purpose of notifying winners and advertising for the products that we offer. You can find detailed notes on this, if need be, in our conditions of entry for the respective lottery.

Furthermore we utilize your data for market and opinion research. Of course Maciag GmbH will use this inormation anonymously and for statistical purposes only. Your survey replies will not be passed on to third parties or made available for general access.

Use of the email address for sending the newsletters

Irrespective of the contract execution, we are using your email address exclusively for advertising purposes for sending the newsletter, provided that you have given your consent.
You can use the corresponding link in the newsletter or send us a message to unsubscribe the newsletter anytime; the relevant contact details can be found in our Disclaimer.
Your email address will then be deleted from the mailing list.

Forwarding personal data

Your data is not forwarded to third parties without your explicit consent. Only our service partners, which we require for handling the contractual relationship, are excluded from this. In these cases, we strictly adhere to the specifications of the Federal Data Protection Act. The scope of the data transfer is restricted to a minimum.


Our websites use so-called cookies at several places. Cookies are small text files, which are stored on your computer and which your browser saves. They help to make our offer more user-friendly, effective and reliable. In addition, cookies allow our systems to identify your browser and offer you services. Cookies do no contain any personal data.

Retargeting technologies

We use retargeting technologies for markting purposes on the internet. Those allows us to provide you with product highlights and specific advertising while browsing our partner websites on products that you have been interested in on our shop website. With displaying those personalised, interest-based advertising, we try to make our advertising more suitable for your needs instead of impersonal offers. Retargeting is a cookie based method for an anonymised analysis of your previous user behaviour to provide you with more suitable means of advertising. Of course, also no personal data is stored and all data protection regulations are respected.

Using the Remarketing or “Similar target groups” function of Google Inc.

The supplier uses the Remarketing or “Similar target groups” function of Google Inc. (“Google”) on the website. The supplier can use this function to specifically approach the visitors of this website with advertisements by running personalised, interest-related advertisements for visitors of the supplier’s website if they visit other websites in the Google Display network. Google uses so-called cookies for analysing the website usage, which forms the basis for developing the interest-related advertisements. For this, Google saves a small file with a numerical sequence on the browsers of the website’s visitors. This number is used to record the visits to the website as well as anonymised data about the website usage. Personal data of the website’s visitors is not saved. If you subsequently visit another website in the Google Display network, pop-ups are displayed to you, which are likely to take into account previously accessed product and information fields.
You can permanently deactivate the use of cookies by Google by following the link given below and downloading and installing the plug-in provided there:

Alternatively, you can deactivate the use of cookies by third=party suppliers by calling the deactivating site of the network advertising initiative on and implementing the additional information for Opt-Out mentioned there.
Additional information regarding Google Remarketing as well as the data protection declaration of Google can be viewed on:

Using Google Adwords conversion tracking

We use the online advertising service “Google AdWords” and conversion tracking within the scope of Google AdWords. Google Conversion Tracking is an analysis service of Google Inc. (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; “Google”).
If you click an advertisement run by Google, a cookie for the conversion tracking is saved on your computer. These cookies have a limited validity, do not contain any personal data and thus do not help in personal identification.
If you visit specific webpages of our website and the cookie has not yet expired, Google and we can identify that you have clicked on the advertisement and were forwarded to this page.
Every Google AdWords customer receives a different cookie. Thus, there is no option that cookies can be tracked via the websites of AdWords customers.
The information that is obtained with the help of the conversion cookie helps to generate conversion statistics for AdWords customers, who have decided on conversion tracking. Here, the customers find out about the total number of users who have clicked on their advertisement and were forwarded to a site provided with a conversion tracking tag. You however do not receive any information which can be used to identify users personally.
If you do not wish to take part in the tracking, you can disagree to this use by not installing the cookies through a corresponding setting of your browser software (deactivation option). You are then not included in the conversion tracking statistics.
For additional information as well as for the data protection declaration, please visit:

Use of Google Analytics

This website uses Google Analytics, a web analysis service by Google Inc. („Google“). Google Analytics uses so-called “cookies”, text files, which are saved on your computer and which allow analysing the use of the website by you. The information generated by the cookie about your usage of this website is generally transferred to a Google server in USA and saved there. If IP anonymisation is activated on this website, your IP address is however abbreviated by Google in advance within the member states of the European Union or in other contracting states of the Treaty on the European Economic Area. The complete IP address is transferred to a Google server in USA and abbreviated there only in exceptional cases. Google shall use this information on behalf of the operator of this website to evaluate your website use, to compile reports about the website activities and to provide additional services associated with the website use and Internet use as against the website operator. The IP addressed transferred from your browser within the scope of Google Analytics is not consolidated with the other data by Google. You can prevent cookies from being saved through a corresponding setting of your browser software; however, we would like to bring to your attention that you may not be able to use all the functions of this website entirely in this case. In addition, you can prevent the recording of data (including your IP address) generated by the cookie and based on your website use in Google as well as the processing of this data by Google by downloading the browser plug-in available on the following link and installing it [].

Using Facebook plugins

Plugins of the social network, which is operated by Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA (“Facebook”), are used on these webpages.
If you invoke webpages of our Internet presence, which are provided with such a plugin, a link is established with the Facebook servers and the plugin is displayed on the webpage through a notification to your browser. Which of our webpages you have visited is transmitted to the Facebook server. If you are logged in on Facebook, Facebook allocates this information to your personal Facebook user account. When using the plugin functions (e.g. clicking the “Like” button, entering a comment), even this information is allocated to your Facebook account, which you can only prevent by logging out before using the plugin. If you do not want Facebook to assign all acquired information to your Facebook profile immediately, you must either log out of your account before visiting our site or must use add-on provided by Facebook for your browser In this manner, you can block the loading of Facebook plugins. Other information about the collection and usage of the data by Facebook, about your relevant rights and options for protecting your privacy can be found in the Data Protection information of Facebook.


Our website employs the services of is a service of Pinterest, Inc., 808 Brannan St, San Francisco, CA 94103, USA. Through the "Pin it" button integrated into our website, Pinterest is informed that you have accessed that particular page of our site. If you are logged into Pinterest, Pinterest can associate your visit to our site with your Pinterest account and thereby create a link to the data collected. Pinterest stores the data that is transferred through clicks on "Pin it" buttons. You can find more information with respect to the purpose and extent of data collected, how it is processed and used as well as your rights in this regard and what settings you can use to protect your privacy by consulting the Pinterest data protection policy, which you can access at

To prevent Pinterest from associating your visit to our website to your Pinterest account, you must first log out of your Pinterest account before visiting our site.


Our pages use CloudFlare features. provider is the

CloudFlare, Inc.
101 Townsend St
San Francisco, CA 94107

These Internet pages use CloudFlare services. CloudFlare offers a worldwide distributed Content Delivery Network with DNS. Technically, the information transfer between your browser and our web pages is routed over the CloudFlare network. CloudFlare is thus able to analyse the data traffic between users and our websites in order to detect and fend off attacks on our services, for example. In addition, CloudFlare may also store cookies on your computer for optimization and analysis. For more information, see the CloudFlare Privacy Policy.

Information, correction, blocking and deletion of data

At all times, you have the right to free information about your saved data as well as the right to correction, deletion and blocking of the same. Please contact us if required. You will find the contact details in our Legal Notice.

With questions to the elevation, processing or use of your personal data, for information, correction, blockage, deletion of data and revocation of consents granted please contact:

Maciag GmbH
Luppenstr. 5a
04177 Leipzig

Phone: +49 (0)34362/370222
Fax: +49 (0)34362/370211

Representative for data protection:
Madeleine Thibault
E-Mail: [email protected]

last update: 01.02.2017