The Italian Santa Mezzarolo founded the company "Alpinestars Inc." in 1963 in Venetia. It focused on extreme and minority sports from the beginning. Before Alpinestars expanded it's range to motocross, streetwear and skate products, the company only produced hiking and ski gear.
In the motorsport segment (Formula 1, MotoGP, Motocross etc.), Alpinestars was known for products such as racing suits, gloves, jackets, pants, shoes and padding and became one of the leading manufacturers of MX apparel like neck support, pants, jerseys, helmets, underwear, breastplates and boots. Even in the leisure sector, Alpinestars is strongly established. Here you can find hoodies, shirts, pants and many accessories such as protective cases for your mobile phone, bags or backpacks.