ION Products - Riding equipment with progressive style & functionality en masse
The ION brand was founded in 2004 and originates from water sports, which is immediately apparent in bikewear: Practical features and surf inspired designs make products with the ION logo unique and attractive.
ION combines elements from water sports not only with state-of-the-art technologies for mountain bikers, but also garnishes the mixture with innovative materials and new, unusual solutions. In the meantime, details such as pockets for mobile phones or bike park tickets or an integrated cloth for cleaning goggles have generally established themselves as very useful and popular components of bike clothing. No matter in which discipline, no matter in which product category, the ION range now covers all varieties of mountain biking and includes clothing lines as Paze (XC/marathon), Traze (trail), Scrub (all mountain/enduro) and Seek (freeride). A separate streetwear line also offers the right styles for relaxed chilling after countless runs in the bike park.
With progressive designs, functional materials and a first-class fit for knee guards, such as the K-Pact, elbow guards and gloves, ION offers visually pleasing but above all reliable protection and cushioning against involuntary ground contact. How much value is placed on workmanship and features can be felt not only during a full but much earlier - thanks to an undreamt-of degree of freedom of movement and wearing comfort. In 2016, ION expanded its product portfolio to include bike-specific backpacks with an optional back protector or as a drinking backpack. And since 2017, stylish and proven bike shoes for flat pedals and clipless pedals have rounded off the young brand's range.
The importance of function in all products is impressively demonstrated by the successes of ION athletes, such as Richie Rude, Antoine Bizet, William Robert, Aaron Hadlow and Kelly McGarry (RIP).