Unit is an action sports streetwear brand that has grown into much more than just another logo on a shirt.
Unit represents the eponymous unity of art and riding. Just like in art and in action sports, there are no limits, rules or self-censorship in the world of Unit! Each Unit theme opens the door to this world a little further, whether aggressive, abstract or minimalist. Unit wants to express the lifestyle of action athletes authentic and styled: We are progressive, strive for an open and complex world and permanently redefine the boundaries of the possible!
The two founders Paul and Ian Everest live and breathe the love of action sports and the arts. Their label was already passionately supported by riders and so began the success just 11 years ago in their home Papua New Guinea. Meanwhile, the headquarter of the company has moved to California, the Mecca for action sports.
Each Unit product is designed and manufactured with the utmost craftmanship and precision. In our shop, you'll find mainly streetwear fashion like hoodies, sweaters, jackets, hats, caps, shirts and accessories like belts, wallets and sticker.
Unit supports athletes of following sectors: Motocross: Josh Grant, Tom Page and Brody Wilson BMX: Kyle Baldock, Corey Bohan and Cam White Mountainbiking: Andreu Lacondeguy, James Doerfling, Benny Phillips
"My vision has been to create the best action-sports brand of all time." - Paul Everest