Endura Shop

About Endura

Endura was founded in 1992 by Jim McFarlane when he returned to his Scottish homeland Edinburgh after more than a year in Australia. When he was down under, Jim joined a cycling group with which he competed in triathlon team events. During one of these races his equipment was stolen and he had to look for something new quickly. However, since the offer was quite disappointing, he decided to make mountain bike clothing himself after his return to Scotland. The aim was to produce MTB clothing that was functional and robust, but without compromising on material or composition. And that is exactly what McFarlane has achieved.

Meanwhile the brand is world-famous and supports professionals like trial legend Danny MacAskill, BMX & MTB rider Kriss Kyle or downhill world champion Rachel Atherton. These and many more riders trust in the quality and style of Endura for their equipment.

In our Endura shop you will find MTB gear for men and women from head to toe. From half-shell or full face helmets, protector shorts, knee pads and glasses to jerseys, gloves, shorts, downhill pants and rain jackets, we have everything at the start. If you are unsure about your choice, our customer support will be happy to help you with detailed product advice.