As a young man, Jim Jannard sold B-1B grips for BMX handlebars at motocross events. These grips were different from the usual ones: In the wet, they didn't get slippery, instad they got even better grip. Jannard founded Oakley in 1975. The sale of the grips was very successful, but they didn't contribute to the brand's promotion because they were hidden in the hands of the riders. 5 years later, Jim launched safety eyewear under the name O-Frame. 4 years later, the first sunglasses were born, which were immediately used in the Tour de France.
Since then, Oakley has specialized more and more in glasses of all kinds. Whether sungalsses, MX or ski goggles: The brilliant futuristic design, a mixture of organic and artificial, makes Oakley unique. Okaley has also grown in the streetwear sector. Here you'll find the right clothes for every season. Whether ski jacket, cool t-shirts, windbreaker or hoodies. Anyone who loves the design of Oakley goggles will also love casual wear.
Oakley is one of our personal favorites in the shop! In addition to the uniquely cool design, it's above all the goggles that make Oakley stand out. Of course you can go around the world with other glasses or even without them. It just wouldn't look that good!