As a young man, Jim Jannard sold B-1B handles for BMX handlebars at motocross events. Those handles were different than the regular ones: They didn't get slippery in wet conditions. Jannard founded the company Oakley in 1975. The selling of the handles was very successful, but because they were hidden under the hands of the riders, they didn't contribute in making the brand famous. 5 years later, Jim introduced goggles with the name "O-Frame" to the market. 4 years later, the first sunglasses were born, which were immediately worn during the Tour de France.
Since then, Oakley specialized in glasses of any type. Sunglasses, MX-goggles or ski goggles: The brilliant and futuristic design and the mix of the organic and the artificial makes Oakley unique. Oakley also grew in the segment of streetwear. You can find the right clothing for each season. If ski jackets, cool shirts, windbreaker or hoodies. Everyone who loves the design of the Oakley glasses will also love the clothing.
Oakley is one of our shop's favourites. Besides the unique design, it is mainly the glasses that characterize Oakley. You can, of course, walk around with other sunglasses or even without any glasses. But that wouldn't look as good.